October 24, 2016
October 10, 2016
Gaming, often touted as being larger than Hollywood, is an international phenomenon, with a sprawling YouTube community. We’ve been publishing a monthly list of the games trending globally for some time, but recently got to wondering: are there distinct geographic quirks to gaming on YouTube? Is everyone, everywhere, watching Minecraft videos? Or do some countries have a preference for a unique title?
To find out, we selected the 251 countries with the highest gaming viewership by watchtime on YouTube in 2016. Then, we examined which games consistently made the top 25 most-popular games in each country. Here’s what we found:
- To no one’s surprise, there are only two games that appear on the most-popular lists of all 25 countries: Minecraft and Grand Theft Auto V.
- Of the two, Minecraft is the more popular, at #1 everywhere apart from Vietnam and Thailand. Even there, it only slips so far as #2.
- There are also two games that are popular in nearly every country’s top 25: Pokemon Go, which makes the most-watched list everywhere apart from Russia, and Five Nights at Freddy’s, which is popular in every country we looked at apart from Taiwan and Japan.
We also examined games that were uniquely popular in each country — that is, which games appeared on the most-popular list of one country, but not others? Ten games, which you can see below, made the cut:
- Due to the tremendous popularity of football in North America, Madden NFL ‘16 takes the #1 spot in the U.S. It’s also the only sports game on the list.
- Three of the games had strong RPG elements (e.g., Puzzles & Dragons in Japan, Tower of Saviors in Taiwan, Dofus in France).
-- Posted by the YouTube Culture & Trends Team
1 Countries included: Argentina, Australia, Brazil, Canada, Germany, France, Great Britain, Indonesia, India, Japan, Mexico, Malaysia, Netherlands, Philippines, Poland, Romania, Russia, Sweden, Singapore, Thailand, Turkey, Taiwan, Ukraine, United States, Vietnam
September 28, 2016
Over 110 million hours of presidential candidate- and issue-related content has been watched on YouTube since primary candidates started announcing they were running for office in April 2015.1 Here’s a look at what U.S. voters are watching to stay informed on the presidential election, why they’re watching, and how it may influence Election Day.*
*Unless otherwise noted, all data is sourced from the Google-commissioned Ipsos Connect “YouTube Election Survey,” Wave 1, September 2016, U.S., n=3,706, U.S. registered voters 18–54.
1Google internal data, April 2015—February 2016, U.S., classification as elections "candidates" and "issues" was based on public data such as headlines and tags, and may not account for every such video available on YouTube.
September 08, 2016